
ABOUT US
As the founder of a designer bag rental platform, taking care of luxury bags became second nature to me. We were constantly cleaning, inspecting, and restoring and it became crystal clear just how much proper care these beautiful pieces truly need.
Bags go through a lot. Sunlight, makeup stains, dry leather, rain — all the things we would never expose our skin to without protection. And yet, somehow, bags are expected to stay perfect without the same level of attention.
That thought stuck with me.
We’ve become so good at treating our skin with care a full routine, day and night. But when it comes to bags, we rarely go beyond storage. I wanted to change that.
So I developed a product line that gives bags what they deserve:
A gentle cleaner to remove dirt, light stains, and bacteria
A conditioning treatment with built-in UV protection, to nourish and shield against discoloration and cracking
An ode to care, romance, and everything worth preserving
That’s how Soin was born.
“Soin” means care in French and the name is no coincidence. France is where I spend a lot of time, where I feel endlessly inspired, and also where I met the love of my life. The name is a soft ode to that chapter one filled with romance, style, and taking care of the things (and people) you love most.
With Soin, your bag gets the same care and attention as your skin. Because luxury deserves to last and love is in the details.
Sophie van Straaten, Founder
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