The Tale of My First White Dior Bag

How Soin was born

Ah, let me take you down memory lane to a fabulous day in St. Tropez when I bought my first white Dior bag. Now, let’s be clear: it wasn’t my first bag. No, no, this was my first white bag, a white Lady Dior.

I have always wanted a white Lady Dior because there is nothing as classy as pairing a tone-on-tone camel outfit with a white Lady Dior. The moment I bought that beautiful Lady Dior, I was the happiest girl in the world. Seriously, I could’ve floated right out of the boutique. But then came the panic. What if someone bumped into me at brunch and spilled their mimosa? What if I dared to take it out in the rain? My dainty new treasure could meet disaster at any moment! So, guess what I did? I didn’t wear it. Nope. Instead, it sat proudly in its box within my closet, collecting dust like a little fashion ghost!

From hobby to business

Fast forward a bit, when my hobby turned into my job (I mean, who wouldn’t want to start a designer handbag rental service?), things took a turn. I realized that cleaning bags was no longer optional; it was essential! These beauties were being rented out left and right, and they needed extra love and care. So I did what any sane person would do: I experimented with a bazillion bag care products, hoping to find the Holy Grail.

And then it happened! I finally found what worked for me, and boom, Soin was born! Now, you might be wondering about the name. “Soin” is derived from the French word for “care,” a nod to the time I spent in the south of France watching those beautiful bags passing by. How poetic, right?

The 2-step bag care routine

Let me tell you about our star product: the 2-step bag care routine. It cleans, nourishes, and protects bags from the horrors of discoloration (looking at you, stains!). No more handbags relegated to their boxes, we’re saving them all! Your bags will strut their stuff instead of hiding in the dark, just waiting for the next fancy event.

So, here I am, spreading the love for Soin while encouraging everyone to embrace their white bags without fear. Because, really, what’s the point of owning a fabulous bag if it never sees the light of day? Let’s get those bags out of the box and into the world, like they were meant to be!